Hello.
My name is Kathryn Haas
UX | UI Designer | Researcher |
Knowledge Content Developer
Senior Knowledge Content Developer with a design-driven mindset and a passion for clarity, collaboration, and impact. I bring a background in interior design to my work in knowledge management—applying structure, usability, and creativity to every project. Experienced in leading knowledge strategy, building scalable systems, and creating content that empowers users and drives business results.
My Work
Travel Planning Together
This four-part project, completed primarily in pairs, focused on designing a mobile travel planning app for users preparing to travel in a post-pandemic environment. The goal was to create an experience that helps users confidently plan safe, enjoyable trips while accommodating evolving travel restrictions and personal comfort levels.
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Throughout the project, we followed a user-centered design process, including research, persona development, journey mapping, wireframing, and prototyping, to deliver a high-fidelity mobile app that balances usability, personalization, and accessibility.
U.S. Department of Education
The goal of this project was to reorganize, redesign, and develop a fully responsive website for the Department of Education, improving navigation, accessibility, and overall user experience. The redesign focused on creating a clear information structure and a modern interface that makes educational resources easier to find and use across devices.
Mower County Humane Society
The goal was to select a non-profit organization and apply the full user experience (UX) and user interface (UI) design process from research through final prototype. Working collaboratively in a small team, we created a high-fidelity, responsive web design solution that addressed the organization’s needs and improved the overall user experience across devices.
Clinically Pressed
Our goal was to collaborate in a team of four to combine our user experience (UX), user interface (UI), and front-end (FE) development skills. We partnered with Clinically Pressed to redesign and modernize their website, highlighting our collective strengths in design and development.
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Clinically Pressed previously hosted their website on Wix. To align with their needs and tools, we used Wix, Wix Editor and Wix Velo to reimagine the site’s structure, visual design and functionality—improving usability, accessibility and overall user engagement.
Experience
Target Corporation | Minneapolis, Minnesota | Senior Content Developer | April 2012 - October 2025
Lead content developer supporting Target’s Enterprise Services knowledge ecosystem, including agent-facing knowledge articles, guest-facing FAQs, email templates and operational resources.
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Achievements:
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Managed and maintained a large scale knowledge base supporting thousands of service center agents across multiple retail service centers.
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Authored, edited and optimized hundreds of knowledge articles to improve clarity, accuracy and operational usability.
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Led recurring knowledge reviews to eliminate outdated or redundant content, improve search relevance and reduce agent friction.
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Designed and delivered training programs for knowledge contributors, strengthening accuracy, consistency and compliance with content standards.
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Partnered with service center leaders, project manager, vendors and product / technology teams to ensure knowledge content aligned with business goals, new features and policy updates.
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Supported multiple strategic initiatives by integrating content workflows with product launches, system enhancements and process improvements.
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Developed scalable content frameworks, style guides and templates to promote consistency and quality across all communication channels.
Impact:
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Enhanced content accessibility and usability through consistent tagging, standardized formatting, and a more intuitive structure.
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Reduced time-to-update by implementing simplified workflows and contributor guidance.
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Helped reduce knowledge-related escalations by improving article clarity and accuracy.​
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Target Corporation | Minneapolis, Minnesota | Senior Specialist, Target.com | May 2011 - April 2012​
Handled escalated guest concerns across phone, email and social media channels with a focus on brand voice, accuracy and fast response times.
Achievements:
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Delivered high-quality written communications that reduced repeat contacts and improved guest satisfaction.
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Supported agents with guidance and coaching during peak season and new-hire training.
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Served as a floor support resource, helping improve response accuracy and communication quality.
Target Corporation | Minneapolis, Minnesota | Credit Advisor, Target RedCard Collections | May 2009 - May 2011
Worked with guests experiencing delinquency to find sustainable repayment solutions while balancing business goals.
Achievements:
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Developed and co-edited a department-wide monthly newsletter and weekly updates to improve communication across teams and sites.
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Led performance-driven initiatives including calibration sessions, contests and sharing best practices.
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Strengthened agent engagement by creating clear, targeted communications to support consistency and alignment.
Education
Bachelor of Science, Interior Design South Dakota State University
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UX / UI Bootcamp
University of Minnesota | December 2021 - June 2022
Focus: User-center design, prototyping, usability, information architecture
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Fundamentals of AI
Chegg Skills | September 2025 - October 2025
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Expertise: Knowledge Management | Content Strategy | Content QA | Content Audits | Information Architecture | Training & Governance | UX Writing | Voice & Tone | Cross-functional Collaboration
Get in Touch
3498 Cove Point Circle Northwest Prior Lake, MN 55372
